Movie Merchandising: From Promotional Products to Collectibles

There are all sorts of promotional products out there these days, but movie merchandising has taken things to a whole new level. From promotional products to collectibles, movie merchandising can be a big money-maker for studios and retailers alike.

What is movie merchandising?

Merchandising is the process of marketing products or services by associating them with a brand or character. This can be done through licensing agreements, which give companies the right to produce and sell products with specific branding. Movie merchandising is a type of read more merchandising that involves marketing products that are associated with films. This can include anything from DVDs and posters to toys and clothing.

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